O portal dos estudos de comunicação desde 2001

Edición en español Edició en català

Edição en português

Novidades editoriais

You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

Autor: Orly Lobel

Editorial: W. W. Norton & Company

Categoria: Expressões audiovisuais

Link: https://www.amazon.com/dp/0393254070?tag=losangrevofbo-20

 

 

The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.

When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.

This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival―the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas―whether conceived during work hours or on their own time―Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.




Também te pode interessar

  La música del Nuevo Cine Chileno
GUERRERO, Claudio; VUSKOVIC, Alekos

No existía hasta ahora un libro que se detuviese con el detalle que lo hace La música del Nuevo Cine Chileno en el trabajo de compositores e intérpretes para películas chilenas, ni de un período en [...]

  El Greco
EISENSTEIN, Sergei

Para Sergei Eisenstein (uno de los directores de cine más importantes del siglo XX), el Greco era un pintor con una mirada cinematográfica, un auténtico “cineasta español” fuera de tiempo. Eisenstein [...]

  Kubrick en casa
MOLINA FOIX, Vicente

Una llamada de Carlos Saura puso en contacto con Stanley Kubrick a Vicente Molina Foix, quien, a lo largo de veinte años de una relación que solo acabó con la muerte del director, tradujo al español [...]